On the decayed ruins of the Soviet combine Handicraft Handicraft Wood built the company already 18

On the decayed ruins of the Soviet combine Handicraft Handicraft Wood built the company already 18 years ago focused on exports and has now produced furniture is known both in Europe and the US and Australia
Handicraft Wood Chairman of the Board and majority owner of Andris Jansons: "The German furniture market for a total amount of around 50 billion euros, and our part in it currently is zero point zero rubbish. So the opportunities to grow and plesties is simply inconceivable. "Photo - Reinis Hoffmann, F64
Without denying the good that has been in the creative work, we identified all these years we have tried to get rid of 'gloves, socks, booties image, emphasizing the" creative work "as creativity, bathroom vanities with tops says Wood Handicraft chairman and largest shareholder Andris Jansons. Although in 1994 the company created by foreign customers still have not learned to correctly pronounce the name of dalrade have become so accustomed to the word that the company does not intend to change it.
On the contrary - in the last years of intensive work to convert it to an internationally recognized brand that would give a higher value-added products and, consequently, a better price in the global market. In Daiļrade Wood is one of the few Latvian furniture manufacturers, which not only fulfill foreign bathroom vanities with tops orders, but directly offer their own furniture collections in Germany, Switzerland bathroom vanities with tops and the Scandinavian countries stores.
That creativity is not just a brand concept, but the really important part of the company's strategy, demonstrating the ability to have a second bathroom vanities with tops decade to track the changing bathroom vanities with tops tastes of consumers in Europe and the US. The company has just won the third place in the LIDA contest Export and Innovation Award 2012 for the best industrial design - it won the company's designer Mika Petersons design furniture collection Elf.
"The furniture is about the same as with clothing," production dependence on the whims of fashion explains Jansons. Today in fashion this color, shape and cut, but after a while already bathroom vanities with tops quite another."
Our conversation takes place the company's new plant Tukuma furniture joined Vaiņodes, Viļaka and Valmiera plants. Using the EU co-financing, the Tukums plant once built by Saga, which later went bankrupt and that the building was taken over by the bank.
Now hard to believe that even in November 2011 when Wood Handicraft bought this four-hectare area, two of which are located under the roof, there was total silence bathroom vanities with tops and did not work for no man. "It bathroom vanities with tops was a challenge for new opportunities and at the same time, as it was necessary not only to run for years do not operate the equipment, but also to find more than one hundred skilled workers," said Andris. The word "challenge" he repeated bathroom vanities with tops during our conversation several times.
The first challenge was even as far back as 1992, when Jansons, electrician engineer by training, it also is not able to obtain an academic degree, the teacher left the job at the Technical University and became a combine Handicraft Production Department Director.
During Soviet times, Handicraft Producers Association was one of the largest Latvian companies, which employ more than 10 000 people. Half of them were outworker. Each month, the nearest branch transferred their production and received materials necessary, they weaving, sewing, knitting kala or processed amber jewelry. Such branches bathroom vanities with tops were each the largest in the village, as well as small woodworking, bathroom vanities with tops ceramics, sewing and souvenir shops. About 90% of production sold on the Russian market.
How many large companies, including the creative work of economic change time turned out to be fatal. First of all, it was partially transferred to the Latvian bathroom vanities with tops Culture Fund, after the Supreme Council adopted a decision on the company's division into many small factories, most of which are either deliberately thinking about personal benefit, or poor skills led, ceased to exist. Remember Godmanis shock therapy - capitalism in two days, though, as it is capitalism, bathroom vanities with tops no one really knew," Jansons outlines the situation at that time.
"It was a time - all were going, was collapsing, and many people began to do what was not done before. More important than all seemed to feed a family, "his entering the business, explains Andris Jansons. Zero point rubbish
When a large production association Daiļrade was divided, pārtapdama many cooperatives and small private companies to produce something serious, should a lot of money. But money was not. Production plants barely dragged life or came irretrievably cons.
Jansons with colleagues submitted a draft of the notorious G-24 credit. Notorious because many of these loans it also did not return. They all returned to the last penny. At that time, were div