This I heard a month ago from a customer. I had recommended wholesale kitchen cabinets him to develop a service, but he would rather spend money on radio. wholesale kitchen cabinets In our business we like to think that traditional advertising is dead. It is the words do not.
We think it is old fashioned when advertising agencies are pouring out shampoo cliches on TV. Nevertheless Advertising revenue increased in the alleged archaic media radio and television in 2012. "The problem" is the fact that traditional advertising works! Our customers know roughly what they get back if they use a few million dollars on a TV commercial. They get help from media agencies statistics and calculations.
We dedicated to design and develop new digital services, often fighting for the same funds as advertising agencies. Our ambition is to create services that in the long run will provide far better value than cheezy jingles. We believe we create services that inspire users, creating lasting value and increased profitability. But absolutely sure we are however rare.
There are many ways to quantify the value of the products we supply: Some projects should start with a good, old-fashioned business case: What kind of business value, wholesale kitchen cabinets it is reasonable to assume that the customer will achieve with our solution, given different scenarios? One can launch a minimum viable product, test, measure impact and profitability, and adjust the service continuously. In many cases it will be difficult to measure direct economic value. Then we should still take care to measure the effect, if it is greater employee satisfaction in a government agency or better learning as a result wholesale kitchen cabinets of a smart teaching tool. But we should not measure everything, always. We need to quantify the right things.
Common measurement methods is that they require a moderate investment. Any time we get the customer wholesale kitchen cabinets to make a business case or measure the effect, if not we should take the cost itself, for our own learning's sake. The excellent services wholesale kitchen cabinets we are developing deserve: to be measured quantitatively.
We write more about design and business value on the blog in the future. Colleague Cathrine Movold has been on NEXT Conference 2013. One of this year's central theme was "Design Value and Business Effects." Read her reports from the conference on Monday and Wednesday next week!
Johan is a strategy consultant at Making Waves, wholesale kitchen cabinets and co-editor of this blog. You can now and enjoy him at @ brock fields. Johan has a background in Aftenposten and Fagerborg, playing football and running practical Toyota.
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