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The well-known American rider goes through its worst moments as a person and as a brand. The cause, the media frenzy after doping denounced old and associated with their sporting success. Armstrong rationell has been a figure who always knew how to play with the marketing or rather with the brand image to promote their achievements. Went from mediocre to testicular rationell cancer victim cyclist, and was from there where it all started. That damn disease that fortunately overcame, was the springboard needed rationell to start an unstoppable, crushing, insurmountable, but especially one of the most important branding programs I ever witnessed began sporting and media career.
The rider reached undreamed sporting rationell achievements, rationell 7 tours, countless races, finally a professional curriculum that never reached another cyclist. This allowed imaged invincible man, not even the damn cancer had been with him, or perhaps the disease is also magnified rationell her figure. Man known bad character among the bunch, always competitors that left nothing to trump others hoarder flashes, this caused many "enemies", eager for revenge, but complained commented that even within their own, their own teammates branded him nasty guy deal, despot, self centered rationell and inconsiderate sometimes with those who helped them win.
All these hard constraints, even nasty guy, who knows what you want and what your intended goal, but above winning, twigs are very important for a successful brand image. Well with all the brand ARMSTRONG, rationell teaches that emanated strength, competitiveness, leadership, success, ultimately a solvent, solid and recognized global brand with a key emotional component emerged: solidarity with the sick, the weak, with suffering. The Armstrong brand communicating the success and strength of a person who had the challenge of overcoming rationell a serious illness after recovery to beat all in his career and also helps the fellow who caught the disease exceeded. Was presented as a seudosuperhéroe, supportive, strong to help the needy. "You can," it could have been his motto.
All this caused the market to support the brand, which was reinforced with tracking and success in all activities proposed cyclist, the Livestrong Foundation rationell (naming magnificent, life and strength, as well as being the end of the name of its founder ), TV marathons, charity dinners, finally everything sounded Armstrong had the backing face illustrious influential figures and mass participation in its events, reaching very important economic and media results anywhere in the world. It was a benchmark of success.
But successful brands rationell and especially those that persist and permeate the hearts of customers, are those that are what they say they are those who bring the feelings and values that citizens expect, those who do not have background, dark areas, one that does not "put the foot of the horse," not ashamed to fans regarding the respect of society. Someone said that success is fleeting, in fact a brand with pretensions not only longs for success, his goal is to be part of and reference to the feelings of customers rationell who value it. This is very difficult, very difficult to achieve, because as you well know, dear reader, the brand trust requires rationell much time and effort in projecting brand values, regrettably, any setback defeat the confidence gained,
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