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Have you ever sat and waited in the emergency room in Oslo? Then you also may have experienced that there are long queues, hard to know where to continue, what is expected of you as a patient, not to mention designer kitchens experienced that those who got there later than you, suddenly disappears in front of you in the queue? This required designer kitchens emergency room and service design agency ZOOT (now part of the Making Waves) to do something with the project "Short explained."
"In short" is a service designer kitchens that will increase the feeling of safety to patients designer kitchens and provide designer kitchens them with the necessary designer kitchens information so that they feel cared for. In the bottom of the service is the card "In short," designer kitchens which can be compared with a boarding card, which follows the patient from the first meeting with the nurse at registering to the pay on the way home. Could this be protected?
It would prove to be difficult to get protected service in Norway, I have been in contact with the Norwegian Design Council, Innovation Norway and the Patent Office to identify the process associated with the protection of service "Short Explained". With the legislation as currently it is simply not possible designer kitchens to protect a service as a whole.
Seen from the legislative perspective, a service the same as an idea, not a product based on the reel economic value. And therefore no one can protect. What exists today is trademarked, which only protects the identity of a company, service, product, etc. This is when elements such as logos, identity-forming elements such as certain sounds / music, smells, colors and graphic shapes. You also have design protection, which only protects a product's physical form and appearance. It applies when physical products such as vacuum cleaners, lamps, design of a special brochure, etc. Perhaps the best known form of protection is the patent - which one protects a technical invention designer kitchens that solves a specific problem or task, in a way that has never been done before.
A service is a combination of all these elements designer kitchens put together in an integrated system that takes place over time. Thus, a service providing all these protections the value they have, but may therefore not protected as it is today.
Seen in a global perspective, the United States, become aware of this issue for the past 10 years, and changed their laws to comply with the increasing development of services and the need to anchor the value it has, through a protection. The answer was "Business Method Patent". A protection extended services and strategies designer kitchens that are functional, concrete and provides a tangible result. The result may be either higher designer kitchens earnings, designer kitchens better customer designer kitchens relationships, increased sales, osv.Asia however goes the other way to ensure the right innovation through patenting everything they develop designer kitchens new technical solutions, and protects all the designer. Something that creates a huge increase in their innovation. They will in the long term they possess most of the new patents. What is the Government's response to this?
In 2008 published a White Paper, "Report No. 7 (2008-2009): An Innovative and Sustainable Norway." The Government's ambition was to better designer kitchens protect the intangible designer kitchens assets (protections). Thus reinforce the Norwegian innovation by increasing the number of patents, designer kitchens designs and trademark protection. When the state budget was presented in autumn came the reply to this message.
"Businesses can too little to protect their intellectual property. The Government will therefore allocate NOK 8.5 million to initiatives designer kitchens in intellectual property rights. 4,000,000 million goes to work to increase awareness and knowledge of intellectual designer kitchens property rights in corporate innovation processes and 4,5 million to establish an appeals intellectual designer kitchens property [...] when there is a patent, an investor has better security for their own investment compared to a situation designer kitchens where no patents. Thus, the deliberate use of intellectual property is important designer kitchens for the supply of capital early in a company's life. "
Is this really all? Services in Norway accounts for over 70% of all employment in Norway. In other words, this measure will only do something for the remaining 30%. And they get offered is training designer kitchens and an expanded complaint process. Dare we really do not bet?
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