Finally, I will be so exorbitant to recommend our own case - Sparebank 1 Health Declaration. Here w

The annual Service Design Conference Next was held on September 16 in Berlin. The conference has since its inception in 2006 has grown to become one of the main arenas of service design kitchen wall decor in Europe. I have summarized it for you. Linking user value and business value
I was at the conference as a speaker, and presented with Sparebank 1 improved their health declaration process - and how we have managed to improve both end-user experience and connect this to an extremely positive business case.
Maybe it zeit geist in the design industry, but it turned out that our case hit the nerve in what was the general theme of the conference. How we succeed in connecting design, user experience and innovation to our clients' top and bottom lines? How we work with business models, growth and savings?
Designers usually have much empathy with end users and are generally dedicated to making the world a better place. But to realize our ideas, we must learn that the way to the principal's heart often go through your wallet. Do not take it the wrong way. I am aware that my clients can feel real empathy kitchen wall decor with the end-user problems. But for them to be able to move forward in a design and development process to solve problems, it must be clear why they should invest in this. In short - they need to see the business value as obvious as the value for the end users. Understanding the end user's needs and the client's needs
Alexander Small from Sparebank 1 and I spoke in our case presentation lot about the value of connecting end use value and business value, and made the point that the methodological all about understanding the 'users' on both sides of the table. Just as we in the design work seeks to understand end-user needs, we must also understand the client's needs. And the client's needs are in commercial activities related to earnings, efficiency and positioning relative to competitors.
As a strategy consultant, I have always been conscious of the importance of linking design to business. Work with Sparebank 1 has taught me even more about this. I'd love for my business suit if that's what it takes to save some end users from miserable experiences ... And fortunately we have good business heads in Making Waves, who love their gray suits (and colorful consulting socks) - and even better than I can establish the vital link between user experience and business gain. Recommendations for those who want to learn more
English / American Dean is a notoriously innovation agent and had the distinction of having the year's opening presentation. It was a brilliant speech about the need for - and lack of - meaningful service innovation. My favorite quotes goes as follows: 65% of the world's economy is service-based, but where is the serice-innovation? For business leaders, there are three known ways to lose money: Gambling, kitchen wall decor divorce and innovation -> What do we do to get innovation from the list?
The main message was that told above, to realize innovation, we must succeed in connecting new ideas into sustainable business models. A recipe for a elevator pitch were among the more tangible as Dean brought to the conference.
The German agency Edenspiekerman had an entertaining presentation about the project kitchen wall decor that had everything against them, where they discovered that it was originally peripheral stakeholders in the project, which had the best business incentive to keep it going - and therefore had to 'sell project in again '. kitchen wall decor
I also attended a workshop organized by Edenspiekerman, where we practiced putting us on the business side of the table, and see which stakeholders who would benefit most and serve business at different ideas. This format should kitchen wall decor I definitely bring me back back to Making Waves.
Finally, I will be so exorbitant to recommend our own case - Sparebank 1 Health Declaration. Here we will tell you, among other things, the story of how we managed to connect the user to the business value. And it's a story that really is worth telling. When the service goes live up to Christmas, we come back with a detailed case description.
Cathrine manage Experience Design department in Making Waves. She has worked as a consultant for clients SpareBank1 and Parliament, are trained designer and writer specifically for user experience and design innovation. Catherine has worked kitchen wall decor with product development and strategy at Philips and Sony Ericsson. To and from work, she is an avid cyclist electricity.
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