Do you know what the best-selling rum in the world? Those who read the title of the article, just call and Bacardi are right. Indeed rum produced this most famous company in the alcohol business, holds the first place in sales and revenue surpassed only by the brand Stolichnaya . Under the heading success story we have not been articles about such well-known brands. Well, let me tell you, and make up for the loss of Don Facundo Bacardi, who at age 15 went to seek his fortune and found him having gone through replacement cabinet doors many difficult years. In 1918, in the Catalan town of Sitges near Barcelona, Facundo was born a boy. Before his birth, his mother's father has awarded four more Maltz. Having reached its 15th anniversary, an energetic teenager went to Cuba in search of happiness. No, the boy got on Liberty Island for a reason. His adult brothers for more than a year of mastering a colony of Spain, and Facundo first time got to the store elder brother Jose.
14 long years, the future king of Roma indulged in everything, saving every peso. And in 1843, Facundo Bacardi founds "Facundo Bacardi replacement cabinet doors y Cia". The company is engaged in distribution of Spanish wines in Cuba.
Not to say that business immediately took off, but the company Bacardi firmly on her feet, and Facundo replacement cabinet doors even thought about expanding the business, when the city of Santiago de Cuba, there were two major earthquakes in succession. Immediately after the great destruction came the second problem - the cholera. From her two sons were killed Bacardi, Facundo and took the rest of the family back to Spain.
Back on Liberty Island after some time Bacardi saw the terrible scene. Withstood the earthquake store was ransacked by looters. replacement cabinet doors So without a single peso, Facundo again arranged for his brother Jose in his surviving shop.
Upon learning that the Spanish royal council encourages replacement cabinet doors the development of new technologies of rum, Facundo replacement cabinet doors decided replacement cabinet doors to try myself in this field. He began to experiment and make changes to the process at different stages of production of an alcoholic beverage made of reed. So come up with Bacardi rum cleaned through a charcoal filter.
Derived from the traditional cane rum After purification, the original and delicate flavor. In order to capitalize on its know-how Facundo founds "Bacardi y Compania". Besides the developer purification technology Roma, as co-founders of the new company, gave brother Jose and one of the French merchants, whose name history has not preserved.
After the release of the first batch of rum drink gained great popularity. Another innovation replacement cabinet doors was the Bacardi rum aging in barrels. They are made by hand from white American oak. After the barrel was ready, it was burned from the inside. That too was reflected in the taste.
Rum from Bacardi became popular not only among ordinary hard workers, but also among the nobility. We need urgently to come up with a recognizable logo. The challenge lay in the fact that the majority of Roma fans could not read. The label had to portray replacement cabinet doors something memorable. The idea prompted wife Dona Amalia. She returned replacement cabinet doors to Cuba and strolled around the plant. She drew noise under the roof. Amelia looked up and saw a colony of bats. In Spain, this animal is considered a symbol of success, and the local Indians believed that the bat brings health and family happiness. Better symbol for the label could not come up with rum. Logo Bacardi replacement cabinet doors brand survives today almost unmodified.
In 1877, the head of the company becomes a son Facundo replacement cabinet doors - Emilio Bacardi. Cuba at this time starts to defend their freedom and exit from the patronage of Spain. Emilio support fighters with the colonial government. He was repeatedly sent into exile, but after the final victory of the freedom fighters Emilio Bacardi became the mayor of Santiago and the firm "Bacardi" there are additional opportunities.
In addition, during the fight with the Spanish government has opened a new way of using rum. It was mixed with Coca-Cola. According to legend, a cocktail invented by American soldiers, which gave the U.S. government for the liberation struggle of the Cuban people.
Bacardi family were among the first to invest in the sport. replacement cabinet doors The annual regatta Bakardi Trophy expanded replacement cabinet doors its consumption of rum. Besides Prohibition in the United States gave the company replacement cabinet doors new customers. The company began to organize guided tours for U.S. rum lovers who came to Cuba in order to bypass the prohibition.
But not long did take off. Which came to power Castro government nationalized the company. However, the management has managed to move most of the power to the Bahamas. The new government of Cuba quickly arranged the production of rum factory "Bakardi", not even bothering to change the name. But not knowing the secret formula that keeps Bacardi family to this day, has made the Cuban rum is not so, as it produced up to natsianalizatsii
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